{"id":9,"date":"2026-09-07T15:00:00","date_gmt":"2026-09-07T15:00:00","guid":{"rendered":"http:\/\/blogs.room-vu.com\/shalettefreemanmortgageprotection-com\/2026\/09\/07\/us-life-applications-extend-growth-streak\/"},"modified":"2026-09-07T15:00:00","modified_gmt":"2026-09-07T15:00:00","slug":"us-life-applications-extend-growth-streak","status":"publish","type":"post","link":"https:\/\/www.shalettefreemanmortgageprotection.com\/blog\/2026\/09\/07\/us-life-applications-extend-growth-streak\/","title":{"rendered":"US Life Applications Extend Growth Streak"},"content":{"rendered":"<div class=\"video-zmyer\">\n<div class=\"video-frame-zmyer\">\n        <iframe loading=\"lazy\" width=\"640\" height=\"640\"\n                src=\"https:\/\/www.roomvu.com\/agent\/embed\/shalette\/life-insurance-growth-071d\"\n                frameborder=\"0\"\n                allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\"\n                allowfullscreen><br \/>\n        <\/iframe>\n    <\/div>\n<div class=\"video-description-zmyer\">\n<p>As someone deeply committed to protecting families and helping them achieve lasting financial security, I\u2019m encouraged by the momentum we\u2019re seeing in the life insurance landscape. In Early-Q3 2026, life insurance applications in the US grew by approximately 15% year-over-year\u2014marking six straight months of double-digit gains. This robust activity even outpaced the same period in both 2024 and 2023.<\/p>\n<p>Year-to-date, applications remained up by around 15%, despite a brief dip of about 2% after a particularly strong Late-Q2. What stands out to me is how growth strengthened among older applicants: ages 40+ saw double-digit increases, ages 60\u201369 surged by about 33%, and those 70+ experienced a remarkable 54% rise. Meanwhile, applications among those under 30 dipped slightly by 2%.<\/p>\n<p>It\u2019s also notable that every face-amount band grew in Early-Q3, with especially strong gains in policies below $250K and those between $1M and just under $5M. All product types\u2014Term Life, Whole Life, and Universal Life\u2014posted yearly growth in Early-Q3, with double-digit increases year-to-date. Term Life applications were up by about 23%, Whole Life by 21%, and Universal Life by 4%.<\/p>\n<p>For families planning ahead, these trends reflect a growing awareness of the importance of financial protection at every stage of life. Whether you\u2019re just starting your journey or looking to refine your plan, having the right coverage brings peace of mind that your future\u2014and that of your loved ones\u2014is secure.<\/p>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As someone deeply committed to protecting families and helping them achieve lasting financial security, I\u2019m encouraged by the momentum we\u2019re seeing in the life insurance landscape. In Early-Q3 2026, life insurance applications in the US grew by approximately 15% year-over-year\u2014marking six straight months of double-digit gains. This robust activity even outpaced the same period in [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":30,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.shalettefreemanmortgageprotection.com\/blog\/wp-json\/wp\/v2\/posts\/9","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shalettefreemanmortgageprotection.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shalettefreemanmortgageprotection.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shalettefreemanmortgageprotection.com\/blog\/wp-json\/wp\/v2\/comments?post=9"}],"version-history":[{"count":0,"href":"https:\/\/www.shalettefreemanmortgageprotection.com\/blog\/wp-json\/wp\/v2\/posts\/9\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shalettefreemanmortgageprotection.com\/blog\/wp-json\/wp\/v2\/media\/30"}],"wp:attachment":[{"href":"https:\/\/www.shalettefreemanmortgageprotection.com\/blog\/wp-json\/wp\/v2\/media?parent=9"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shalettefreemanmortgageprotection.com\/blog\/wp-json\/wp\/v2\/categories?post=9"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shalettefreemanmortgageprotection.com\/blog\/wp-json\/wp\/v2\/tags?post=9"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}